Kelsey Aschenbeck

#The100DayProject

Brief

For this project, I picked up a brush and painted every day for 100 days.

Scope

Illustration

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The Project

#The100DayProject started in 2007 as a workshop for the Yale School of Art led by the legendary Michael Bierut. The premise is simple: pick one thing (that you can document and present at the end) and do it every day for 100 days. Designer and speaker Elle Luna tweaked the project for instagram in 2015 and every since then, thousands of people do their own 100 Day Projects. They share them on instagram with #The100DayProject tag.

Strategy: Burnout is a given with this project, so it is important to be a little vague with what you pick to do for your activity. I created the #100DaysOfPickingUpABrush hashtag for my project because it allowed me to be flexible with mediums as well as giving me wiggle room for abstract shapes on days I was tired.

What I Learned: This project forced me to break through a lot of barriers I had around creating work. Sometimes I was amazed at what I had made and sometimes I was embarrassed to click the post button. I was surprised that even on the bad days, the work resonated with at least one person on the internet.

the result

Some days were good, some days were bad, but all #100DaysOfPickingUpABrush were interesting.

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